2011 will be the 17th edition of the Shanghai TV Festival. Running at the same time The International TV and Film Market of the Shanghai Television Festival attracts more than 200 exhibitors including Warner Bros. International Television, Walt Disney, Japan Local Broadcasters Association, Singapore New Media, European Broadcasters Association, Korea Local Broadcasters and India ZEE. According to the statistics, 45% of the exhibitors are from abroad. As a partner of the Shanghai Television Festival, NATPE also sets its booth in the exhibition.
Apart from organizations which appear as a group such as CCTV, SMG, Zhejiang Media Group Co, Ltd and Hubei TV, many private-owned film and TV making organizations also set booths vying to show their recently issued works. Moreover lots of famous Chinese websites such as joy.com, tudou.com, and youku.com come to co-exhibit with them. The Digital TV attached to SMG, which is also called the SiTV, avails the opportunity for the trade platform to promote its hit programs like "Hot Sports", "City Theater", "Documentary" and more.
The festival's Magnolia Award concentrates on first-class international television productions. The aim is to increase communication and cultural exchange, to facilitate cooperation, and to develop a mutually beneficial strategy to accelerate the booming development of the TV industry. A few years ago the Magnolia Award set up two new categories: TV Series and animation.. Each year the Magnolia Award claims a strong international jury panel comprised of producers, director, actors, actresses, and critics, all of whom are authoritative and internationally influential.
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Social Documentary Golden Award: "Hong"
Shanghai Media Group, China
Jury’s Word
A beautifully observed film capturing the emotions of a child’s struggle to succeed.
Social Documentary Silver Award: "Japanese Ninjas" Mercurio Cinematografica, Italy
Jury’s Word
The film conveys vividly how the shared passion for cycling unites the very different cultures and environments of Japan and Africa.
History & Biography Documentary Golden Award: "The Rape of Nanking"
Point Du Jour, France
Jury’s Word
This film is an important and searing indictment of the dehumanizing nature of war, using archival footage and honest testimony in a devastatingly effective manner.
History & Biography Documentary Silver Award: "Ma Yin-Chu and the Population Control"
Shanghai Media Group, China
Jury’s Word
A strong story of one remarkable man’s courageous conviction in his scientific conclusions in the face of intense pressures across the stretch of modern Chinese history.
Nature Documentary Golden Award: "Ganges-Water Land"
BBC, UK
Jury’s Word
Beautifully photographed, the film skillfully weaves stories of teeming life in a changeable environment where people are vulnerable and adaptable.
Nature Documentary Silver Award: "Polar Bears-Living on Thin Ice"
NDR Naturfilm, Germany
Jury’s Word
This film tells a strong and moving story, capturing dramatic animal behavior under challenging natural conditions.
Asian Documentary Golden Award: "The Secret in the Satchel"
Public Television Service Foundation of Taiwan, China
Jury’s Word
Brilliantly innovative film that allows teenagers to reveal their brutally honest and harrowing stories of late adolescence.
Asian Documentary Silver Award: "Dancing Alfonso"
Heymann Brothers Films & TTV Productions Ltd, Israel
Jury’s Word
A charmingly intimate insight into the love and passion of old age, using flamenco dance to symbolize the determination to be fully alive in later life.
Special Jury Award for Documentary: "Achieving the Unachievable"
Locomotion, Canada
Jury’s Word
The jury awards a special prize to a film that transcends the category of History and Biography. It is a riveting journey into the imagination of an artist, exploring the boundaries of perception and reality.
TV Film Category
TV Film Golden Award: "Let’s Go to the Movies Tomorrow"
Akson Studio / TVP SA - Film Agency, Poland
Jury’s Word
For conveying very realistically the loss of innocence that was brings by the war and how friendships can survive all in a time of crisis.
TV Film Silver Award: "My Boy Jack, Ingenious" Broadcasting & Franada, UK
Jury’s Word
For conveying palpable pain caused by sacrifice in a war and the complexities of a family in such a situation.
Best Director (TV Film): John Alexander, ("Sense & Sensibility"), BBC, UK
Jury’s Word
Perfect interpretation of the script and characters created by Jane Austen and delivered a visually enlightened and romantic film.
Best Screenplay (TV Film): "Didier Le Pêcheur" (Jury Duty)
GETEVE, France/AT Production, Belgium
Jury’s Word
Strong story telling and development of the plot and sub plots that was unique and intriguing with vivid characterization.
Best Actor (TV Film): Alessio Boni, ("Caravaggio")
Rai Fiction, Italy/GMT Productions, France
Jury’s Word
The film embodied the characters of Carravaggio completely with all his complexities and quirks and insanity.
Best Actress (TV Film): Hattie Morahan ("Sense & Sensibility"),
BBC, UK
Jury’s Word
The most controlled, consistent ad emotionally touching performance.
TV Series Category
TV Series Golden Award: "Soldiers Sortie"
Beijing Sanhuan Audio and Video Co./Tianyi Movie & TV Co., China
Jury’s Word
The work is well-made and the characterization is vivid. It explores the spirit of “never giving up” and the sense of responsibility of modern youth.
TV Series Silver Award: "Golden Wedding"
Beijing Television Arts Centre,China
Jury’s Word
The work is close to life and exhibits the social changes and sophisticated human emotions through a married life that lasts half a century, evoking a strong echo in the audience.
Best Director (TV Series): "Zheng Xiaolong" (Golden Wedding)
Beijing Television Arts Centre,China
Jury’s Word
With simple narration and a slow but well-tailored rhythm, the work boasts fine actors and actresses whose performances show the social changes most accurately and naturally.
Best Screenplay (TV Series): "Lan Xiaolong" (Soldiers Sortie)
Beijing Sanhuan Audio and Video Co./Tianyi Movie & TV Co., China
Jury’s Word
With a novel theme and a well-knit structure, the work develops the plot from a unique perspective with its vivid characterization, concise dialogues, and the spirit of “never giving up”.
Best Actor (TV Series): "Zhang Guoli" (Golden Wedding), Beijing Television Arts Centre, China
Jury’s Word
The performance is accurate and vivid, exhibiting the personal charm of the main character from youth to late life in a vivid, coherent and natural way.
Best Actress (TV Series): Jiang Wenli ("Golden Wedding"), Beijing Television Arts Centre, China
Jury’s Word
The performance is exquisite, reserved, and real. With a touching story and vivid characterization, the work has broken through the age limit.
Animation Category
Foreign Animation Golden Award: "Things You Think: Poor and Rich"
Westdeutscher Rundfunk, Germany
Jury’s Word
Having adopted pastel drawing, the work is relaxing and fresh. The well-tailored child language explains vividly the differences between “the poor and the rich”.
Foreign Animation Silver Award: "Labyrinth"
IRIB, Iran
Jury’s Word
Combing the three simple colors---black, white and red---and the sophisticated digital technology, the work has incisively expressed people’s fear of war.
Animation Golden Award (China): "Big-eared Tutu Season"
Shanghai Film Group/Shanghai Animation Film Studio, China
Jury’s Word
With a lucid and lively style, the work arranges the language of adults and children in an ingenious and humorous way, offering the audience a fresh experience.
Animation Silver Award (China): "Pleasant Goat and Big Big Wolf"
Creative Cartoon Network, China
Jury’s Word
The work has a novel structure and cute images. The language used is trendy and relaxing.
Best Animation Creation (China): "Chick Wants to Fly" Jilin College of the Arts Animation School, China
Jury’s Word
Integrating Chinese brush drawing and modern advanced animation techniques, the work achieves a balance between maintaining Chinese tradition and making new breakthroughs.
Documentary Category
Jury's Grand Prix for Documentary:
"Circus School," Shanghai Media Group, China
Juries' Word:
This is a story about competition and struggle. Through the daily lives of those young acrobatic performers, we sense the subtle human experience, which reflects today’s frenetic pace.
Social Documentary Golden Award:
"9 Star Hotel," Eden Production, Israel
Juries' Word:
Filmed under extremely difficult condition, this story is about the mutual support of care amongst the migrant workers in Israel. Facing unknown futures of the country and themselves, the struggle goes on.
Social Documentary Silver Award:
"Paper Cannot Wrap up Embers," CDP/INA, France
Juries' Word:
An intimate portrait of the prostitution world in Cambodia. The film not only addresses the harsh living under the poverty, but also brings out the beauty of small hope.
History & Biography Documentary Golden Award:
"Goering-a Career," History Media GmbH, Germany
Juries' Word:
A powerful examination of an evil man at the center of history’s most evil regime. Objectively, superbly paced, revelatory and sobering.
History & Biography Documentary Silver Award:
"Jungle Rudy, the Chronicle of a Family," Submarine, Netherlands
Juries' Word:
This is a beautifully made film about the western attitude to “grown adult”. Jungle Rudy struggles to break free from his up bring.
Nature Documentary Golden Award:
"Jaglavak, Prince of Insects," ZED, France
Juries' Word:
This is a fable about human and nature, providing a new prospective of interpreting the relations between them. Through symbolic film language, the film expresses a sense of admiration, respect and fear towards nature.
Nature Documentary Silver Award:
"From Pole to Pole," BBC, UK
Juries' Word:
Under the sun, there are enormous rare spectacles. Through the director’s special viewpoint and advanced modern technology, the film brings us into a unique and wonderful natural world.
Asian Documentary Golden Award:
"Bridge Over the Wadi," Heymann Brothers Film, Israel
Juries' Word:
A fresh, insightful glimpse into a seemingly intractable situation. The agonizing dilemma of the adults in visited upon their children, whose honesty and generosity serves only to highlight the dilemma.
Asian Documentary Silver Award:
"Butterflies," Shanghai Media Group, China
Juries' Word:
A light and smileful approach of a very serious topic: the characters struggle to find a life for themselves amidst the social pressure to conform to society when moving from the country to the large cities.
TV Film Category
TV Film Golden Award:
"March of Millions," Team Worx Television & Film GmbH, Germany
Juries' Word:
Portrayed in a majestic sight, integrated with clear details and colorful characters, this film expresses a good will for kindness and a strong power of justice.
TV Film Silver Award:
"Giovanni Falcone the Judge," RAI, Italy
Juries' Word:
Adapted from a real story and directed in a unique perspective, this film vividly displays the role of a brave and considerate judge, who is unforgettable in the audience's minds.
Jury's Grand Prix for TV Film:
"After Thomas," Hartswood Films, UK
Juries' Word:
Though filmed with a low budget, the film shows great sympathy for the disabled and disadvantaged in the society. Through the excellent directing, plot-arranging and performance, it touches our heart with penetrating charm.
Best Director (TV Film):
Gianfranco Albano, ("The Moon's Child"), RAI, Italy
Juries' Word:
This film has powerfully balanced the usage of scenes, the arrangement of characters and the pace of narration, which contributes to make it more touching and encouraging.
Best Screenplay (TV Film):
Yan Fei, ("Toy Train"), CCTV Movie Channel, China
Juries' Word:
Set in the beautiful countyside, the screen writer successfully combines the characters with surrounding sceneries, which highlights the theme of this film.
Best Actor (TV Film):
Adrian Topol, ("Franz + Polina"), Ugra Film Company, Russia
Juries' Word:
The character of the hero in this film presents the director’s brand new viewpoint towards wars. In the film, Adrian orderly plays his role in a refined way.
Best Actress (TV Film):
Vanessa Redgrave ("The Shellseekers"), Tele-Munchen, Germany
Juries' Word:
A dying lady reminisces about her past life, where she reflects on her children, her life, her sufferings and happiness. Vanessa Redgrave successfully plays her role in the film, which is well paced and deeply sobering.
TV Series Category
Jury's Award for TV Series:
"Living," Beijing Horizon Culture Co., Ltd, China
Juries' Word:
Based on the novel To Live, this series deeply penetrate the spirit of the original novel. It brings lasting sense of moving to the audience and reflects the toughness of life by way of humor.
Best Director (TV Series):
Yan Po ("New Age of Marriage"), China Tiger Movie & TV Factory Co., Ltd and China Television Media, Ltd., China
Juries' Word:
As the director's first production, Yan Po brings us a touching story about the marriage between the people from the countryside and the city, in which all the characters are vivid and their life is poetic.
Best Screenplay (TV Series):
Mai Jia & Yang Jian ("Plot Against"), Beijing Oriental Alliance Film and TV Culture Co., Ltd, China
Juries' Word:
Escaped from conventional narration, the structures and plots in this TV series are well measured and arranged, in which the fates of legendary people are laid freely and unrestrainedly.
Best Actor (TV Series):
Sun Honglei ("Remarriage of a Police Woman"), Nanjin Zijin Mount Audio-Visual Industry Co., Ltd, China
Juries' Word:
Via his extraordinary performance and charm, Sun Honglei superbly plays the role of a unique and vivid man in daily life both externally and internally.
Best Actress (TV Series):
Rene Liu ("New Age of Marriage"), China Tiger Movie & TV Factory Co., Ltd and China Television Media, Ltd., China
Juries' Word:
Although it is difficult for a Taiwan actress to express the marriage life of a Beijing girl, Rene Liu successfully plays the role of Du Xiaoxi and presents her personalities and emotions vividly and smoothly.
Animation Category
Foreign Animation Golden Award:
"The Danish Poet," MIKROFILM, Norway
Juries' Word:
This film tells a warm, romantic and poetic Northern European love story through the use of a very pure and elegant animation technique.
Foreign Animation Silver Award:
"Emilia-Romagna Discovering the Civilization of Ideas," Nouvelle, Italy
Juries' Word:
A clear combination of imagination and amazing artistic execution. The film exhibits to us a wide range of fantastic cultures and historical inspirations.
Animation Golden Award (China):
"Shaolin Wuzang," Shanghai Fantasia Animation Co., Ltd., China
Juries' Word:
An animated film that showcases high-quality animation and cultural characteristics. The film also reflects the unique creativity and strong animation ability of the film makers.
Animation Silver Award (China):
"The Dais," Shanghai Video Production Co., Ltd, China
Juries' Word:
This show is simple and yet trendy and funny. It is very refreshing to see a show with all these qualities.
Best Animation Creation (China):
"Happy Host," CCTV, China
Juries' Word:
A seamless marriage of Chinese crosstalk and animation. The film creates a unique visual experience and explores new techniques of animation that is very charming.
Best Animation Character (China):
"Saving Mother," Shanghai Animation Film Studio, China
Juries' Word:
Chen Xiang, a very well-known animated character, is still remembered by a lot of people after his first appearance twenty years ago. This proves that he is a good design and also becomes a very special character through animation.