The JAPAN PRIZE was established in 1965 by NHK as an International Educational Program Contest with the aims of improving the quality of educational programs around the world and contributing to the development and fostering of international understanding and cooperation.
Keeping these original aims, in 2008, JAPAN PRIZE reformed its content and now targets not only TV programs but also other linear contents (videos, movies, etc.) and non-linear contents (websites, educational games, and other interactive products with audiovisual contents.) This was to cope with circumstances facing educational media including the diffusion of information-communication technologies, the initiation of digital broadcasting and the spread of the Internet in the field of education worldwide.
Two years after the reform, JAPAN PRIZE 2010 received 409 entries from 226 organizations in 64 countries/regions. JAPAN PRIZE seeks to become a unique place where people involved with educational programs and other media will learn together. The contest awards include:
The Grand Prix Japan Prize - An award, certificate and US$5,000 prize money for the most outstanding work amongst all of the Audiovisual Division’s entries
Prizes for the Best Work in Each Category -An award, certificate and US$2,000 prize money
(The Minister of Internal Affairs and Communications Prize)
(The Minister of Education, Culture, Sports, Science and Technology Prize)
(The Minister of Foreign Affairs Prize)
Continuing Education Category:
(The Governor of Tokyo Prize)
Welfare Education Category:
(The President of NHK Prize)
Innovative Media Category:
(The Minister of Economy, Trade and Industry Prize)
The following prizes shall be awarded to works in the Audiovisual Division. Each prize shall consist of an award, a certificate, and US$2,000 prize money.
The Maeda Prize
An excellent television program with the potential to sustainably contribute to the development of education in the country/region in a matter that reflects the founding spirit of the JAPAN PRIZE
The Japan Foundation President’s Prize
An excellent work that encourages mutual understanding among nations and races or contributes to cultural exchange
The UNICEF Prize
An excellent work that promotes understanding of the lives of children in difficult situations
NHK Broadcasting Center (633 East bldg.
2-2-1 Jinnan Shibuya-ku,
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