The Best of the Best Television Programmes Market (BOBTV) was first held in 2002 with a vision to provide a common access point for good quality Nigerian Television programs. BOBTV is a value driven event for encouraging the growth and development of the film, television and allied industries through trade in Nigeria and the rest of Africa.
This first event was attended by 47 Television stations, several independent producers, Advertising agencies, and multinational companies present. Following the success of this event, the BOBTV 2005 concept has been expanded to provide a legitimate presentation platform for authentic African movies and television programs. Since BOBTV 2002, Nigerian movies and TV Programs have risen in profile, both locally and internationally. Nigerian television programmes have been ranked top viewing in Zambia, Kenya, Ghana, and Namibia to name a few. Nigerian movies and TV Programs now drive a global economy of over $300 million dollars and have really just started growing. Nigerian Movies have become the most authentic and home grown expression of African Cinema. Nigeria is the third largest movie producing country in the world and have found a place in several film festivals.
BOBTV is the largest market for African Audiovisual Content (movies, music, television programs and multimedia) in the World. The event is hosted in Abuja, the Federal Capital Territory of Nigeria. The strategic location of Nigeria, its historical antecedents, natural and human resources and its economy have made it the principal market in West Africa. Its recent economic restructuring and open market initiatives have made it a priority destination for new businesses looking to come into or expand into Africa. Microsoft, Adobe, Kodak, LG, Samsung, DELL, Apple, BMW, Mercedes, Audi, Honda, VW, Sony, JVC, Panasonic, Comcast, to name a few have all relocated their African presence to Nigeria. The Telecommunications market in Nigeria is the fastest growing in Africa. Broadband infrastructure is coming along rapidly and financial services reforms are bolstering the economic environment.
Nigerian Movies and the Nigerian content Industry has progressed more rapidly in its twelve years of existence in its current form than any other audio visual content industry in the world. From non-existence in 1990 to the third largest producer of Movies in the World in 2004 (averaging 2400 movies per year).
The rapid growth of the Nigerian industry has activated the Ghanaian market and has built a captive audience along the West coast of Africa. Content from Nigeria has provided options for many African broadcasters and has galvanized the immensely popular Africa magic channel on the multichoice Dstv platform. Nigerian Movies are popular viewing in Kenya, Tanzania, Uganda, Ghana, Sierra Leone, Liberia, Gambia, DRC, Malawi, Namibia, Botswana, guinea, Cameroon, Sudan, Morocco, Algeria, to name a few countries.
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